Kippa
Kippa is a game-changing mobile app designed for small business owners and bookkeepers in Africa, revolutionizing the way they manage financial records. By offering a comprehensive financial management and payments platform, Kippa is reshaping the landscape for small businesses nationwide. Now, entrepreneurs can effortlessly record their daily income and expenses, effortlessly create invoices and receipts, efficiently manage inventory, and gain valuable insights into the ebb and flow of their businesses. Moreover, Kippa empowers local merchants and neighborhood shops that already rely on its bookkeeping app to transform into convenient one-stop shops, providing their customers with essential financial services seamlessly.
The challenge was to develop a brand that caters specifically to Small and Medium-sized Enterprises (SMEs) while embodying innovation, trustworthiness, accessibility, modernity, and empowerment. The brand will engage a diverse audience, spanning tech-savvy millennials, established professionals, and enthusiastic entrepreneurs within the SME sector. The visual identity should feature a simple dynamic logo, a harmonious color palette, legible typography, and intuitive iconography. Brand touchpoints include simplified financial graphics, and diverse, relatable imagery.
At the core of Kippa's brand identity is a dynamic 'K' logo that symbolizes innovation and financial excellence. Complemented by a harmonious color palette of trust-evoking blue, modern peach and yellow for warmth, and professional navy blue, Kippa's visual identity strikes a balance between approachability and reliability. Clear messaging emphasizes innovation, trustworthiness, accessibility, and empowerment, resonating with SME owners and a diverse audience. Diverse imagery showcases real-world financial scenarios, making Kippa relatable to its audience.
